A paid display or promotional placement supplied or approved by the advertiser.
How advertising appears on Woolloongabba News
Paid placements are labelled and separated from independently selected reporting. Commercial support buys reach—not editorial control.
THE RULEIf money or another commercial benefit influenced why something appears, readers should be able to see that relationship.
LABELS READERS MAY SEE
What each label means
Content or placement funded by a named sponsor and identified before the reader engages with it.
A commercial association such as category sponsorship, newsletter placement or a partner feature.
What an advertiser can buy
- Clearly identified display and newsletter placement
- Category association and premium positioning
- Clearly labelled partner or sponsored content
- Enhanced business profiles, offers and lead-generation tools
- Tracked clicks, calls, forms and campaign landing pages
- Performance reporting and campaign reviews
What an advertiser cannot buy
- Favourable independent news coverage
- Suppression of a legitimate story
- Undisclosed advertorial
- Approval of editorial headlines or conclusions
- Removal of a factual correction
- A guarantee that commercial claims will be repeated as fact
Sponsored and partner content
Commercial content must be identified at the top of the page or placement. A partner may review its own factual details and supplied claims, but the commercial relationship does not convert that material into independent reporting.
Business directory
Ordinary directory inclusion and factual corrections do not require payment. Paid memberships may add premium positioning, enhanced profile features, offers or enquiry tools. Those commercial enhancements do not determine whether the underlying business information is corrected.
Category sponsorship
A category may be presented in association with a named partner. The sponsorship label identifies the commercial relationship; the partner does not choose which independent stories are reported within that category.
Campaign measurement
Commercial reporting can include delivered impressions and measurable actions such as referral clicks, calls, forms, offers or landing-page activity. We do not present invented reach, results or customer outcomes as verified performance.